Did you know that IKEA is a actually a nonprofit? They give back through the IKEA Foundation doing massive social good every day. And yet, CEO Ingvar Kamprad was the richest man in Europe when he passed in 2018.
We create your "Parallel-Hybrid" organization, just like Coca-Cola, Shell and thousands of companies do, that is eligible for special grants and subsidies. Our clients have separate non-profit arms that specialize in industry education. They enjoy the Google Ad Grant to get their message out as industry thought leaders, all the while naturally attracting indirect business through an enhanced reputation and leadership distinction.
There's no reason why you can't be very profitable AND still help people. In fact, our entire business is helping "FOR-PROFITS" get free Google traffic, while doing social good.
There's no reason why you can't be very profitable AND still be helping people. In fact, our entire business is helping "FOR-PROFITS" build their audience and reputation using free traffic, while doing social good.
Lifetime Monthly
"In-Kind" Ad Spend
Conversion Rate Optimization
& Ad Management Setup Inc.
Beautiful CMS Website 100% Grant Compliant
Guaranteed 5%+ CTR
& min. $8K+Monthly Spend
Badaboost Ad Grants is a French Startup that obtains and manages $10k monthly “In-Kind” Google Ad Grant accounts for nonprofits who want to fill their funnels with hundreds of qualified leads and amplify their reputation as thought leaders.
*We are the only ad grant company that get your ads up and running the day after you put down the deposit
No-one else can promise a 21-business day Google compliant nonprofit website, ad grant turnaround and traffic & conversions from day one, that actually converts. Click below to find out more.
We use our existing "shelf" grants to get your campaigns up and running from the day after you sign. Within a week you will be meeting conversion goals.
*Conditions apply
There's only one ad agency in the world that wrote the book on ad grant ad spending; he's our exclusive partner. Click the button below to read more.
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Through Google Ad Grants, which offers up to $10,000 USD per month in-kind search advertising to eligible non-profits. The Badaboost Ad Grant strategy is to encourage existing for-profits to create a ‘Parallel-Hybrid’ non-profit arms, that offer expert industry knowledge and education as thought leaders, to elevate their reputation by getting them involved in issues they care about. Inherently, this builds large audiences & email lists etc.
This applies not just to Fortune 500s but small business as well. The reputation ‘halo-effect’ invariably brings invaluable indirect business whilst our clients are able to meaningfully contribute to their related causes whilst building their business.
We charge a set administration fee to obtain the grant itself through our official Google grant application channels. We then hand over the 'keys' to your Google workspace and search ad accounts, and you keep the grant in your name forever.
There is also a set-up fee for our proprietary 'Parallel-Hybrid' legal & marketing structure for the necessary assets, according to strict Google compliancy policy, which we developed in order to successfully allow For-Profits to benefit from their new Nonprofit arm. This also includes one month of expert ad grant Google ads tracking, keyword research and ads management, to set you up for maximum spend and conversions once the grant is approved.
After "asset handover", you can keep us on to run your ads for a modest retainer (recommended for higher spend & conversions) or you can remove us from your ad account and you are free to run your own campaigns by yourself.
Click here to book a free 30-minute discovery call to get a no-obligation free quote.
You can! However establishing a legally compliant non-profit / charity and Google Ad-Grant campaign which is effectively spending 85-95% of the grant allowance is extremely difficult. Google Ad Grants are not the same as Google Paid Ads.
In fact, if you aren't registering your nonprofit in a handful of "low-bar" countries like France, you will have to register for example, in the U.S. a Charity, which has onerous compliancy criteria and takes 4 times longer. Charities also require tax submissions, legal caretakers and other ongoing obligations that make them complicated to implement and maintain. French nonprofits or"associations" require no extra tax, legal or other yearly obligations, if they are set up correctly.
We estimate that on average it may cost you 6-9 months of your time before you or your team realise the complexity involved setting up the structure and running the ads. Most self-managed campaigns struggle to spend more than 10% of their monthly allowance for example.
Advertising is the only service covered by Google's $10,000 in-kind monthly allowance, meaning no other services are included, such as setting up and registering a hybrid non-profit arm.
Since obtaining and managing the Google Ad Grant can be enormously challenging and time-consuming, many organisations choose to work with specialists like Badaboost Ad Grants who have a track record of maximising monthly allowance spend and ensuring the non-profit is quickly established and accepted by Google. If not, we guarantee a complete refund. To date we have not had a single non-profit refused by Google.
You can generate ads to appear on Google Search once we sign you up for a Google Ad Grants account. Once approved, you will be given an allowance of $10,000 USD in Google ‘in-kind’ advertising per month. The advertisements for your business will either show on your own or underneath other sponsored advertisements. The Google search results pages show these text-based advertisements.
Given that most Ad Grants hardly spend $500 to $1,000 of their $10,000 monthly Google Ad Grant "budget," this is often the case for organisations that have not organised expert ad management. It takes a lot of time and effort to configure the Google Ad Grant for the best traffic settings, target market, write compelling ad copy and content, and put practical tracking into place. If you don't, it very likely won't work the way you want it to or will be ineffective.Badaboost Ad Grants however have organised all of this for you in our Ad Grant package. We average every month 85-95% of $10,000 being effectively spent for our clients with targeted results. This means that for every $1 you spend on our monthly services we ensure that you receive $9 in actual spend for your non-profit on Google Ad Words from your Google Ad Grant.
Your Google Ad Grant allowance cannot be accumulated, therefore this is not possible. Every month, a new $10,000 allowance is issued. The good news is that as the Google Ad Grant programme has been running since around 2003, it is likely that as long as your non-profit is complying with Google Ad Grant policy, your non-profit will receive this monthly amount in perpetuity.
Your organisation will never be fined for spending more than its monthly Google Ad Grant budget. No payment details are required to run a Google Ad Grant with Google, meaning that there is no way for you to enter payment information into a Google Grants account. Once your daily spend of $329- USD is spent, the advertising for the day will cease. Your only concern is ensuring that maximum amount for the day is indeed wisely spent. Your commitment with Badaboost Ad Grants means that you only need to contribute $1,000 per month to ensure maximum ‘targeted’ ad spend of your allocated $10,000 per month, as well as ongoing compliance and maintenance of your non-profit website.
Google has a policy that websites must be updated with fresh content or iterations of existing content every 90 days. Google is strict on this policy and failure to comply with this can result in your Google Ad Grant account being suspended. Once suspended it is very difficult to have your account (and corresponding Google Ad Grant), reinstated. In order to counter this contingency, Badaboost Ad Grants ensure compliance for our clients with regard to regular updating of web-content for your non-profit website, so you need not worry about suspension issues.
This is no longer true after 2017, although it formerly was. By adopting the ‘maximise conversions bid’ approach, we are now permitted to offer more than $2.00 per bid to our clients. We specialise in optimising this based on the needs of your business and the current online demand for particular search terms.
Unlocking extra capabilities like re-marketing, image advertisements, and video ads is possible with ordinary accounts, which are a terrific way to increase your effect. Because Ad Grants advertising are auctioned off separately from paid ads, your accounts won't be in direct competition with one another. This is of course also possible under the ‘hybrid’ structure whereby your for-profit advertising runs in concert with your non-profit to enhance your overall market effect.
Relevancy is indeed rewarded by Google Ads. Small, local businesses who focus their ads with geographic keywords may actually outperform national organisations. This is particularly relevant with regard to your local area and the ‘specificity’ of your service, rather than a blanket advertising approach. Your allowance then becomes very effective when you are allocating your allowance to only to a particular service within a state, region or metro area.
Badaboost Ad Grants have searched worldwide for the most business friendly solutions within the parameters of the Google Ad Grant policy. To this end, as non-profits are able to advertise across jurisdictions, we establish client non-profits in France quickly with minimal to no additional administration of the non-profits, as long as the non-profit is earning below a set amount. Our Grantee clients are still able to use their allowance in the USA or other country with minimal fuss, quickest processing times (around 21 business days from establishing non-profits until their grants to go live) and minimal expense.
Absolutely. Thanks to tools like Google Analytics and Google Tag Manager, we can efficiently track ROI for the Google Ad Grant. This means you will benefit from our monthly reports on the success of your campaign, including our conversion targets of your allowance and traffic to your site. Our campaigns are well thought out, targeted and treat every allowance dollar with the greatest care.
This is true to some extent as Google Ad Grants and Google Paid Ads are not auctioned on the same platform. However, with Badaboost Ad Grant you will achieve an effective purchasing power of x9 ($9 for every management $1 you spend with us), over paid advertisers. Therefore, although Ad Grants advertising cannot traditionally compete with premium accounts because it must appear below ‘$1 for $1 paid advertisements’, Ad Grant advertisement are still high on the page and first (above SEO results), if no $1 for $1 paid advertising is featured above them. Moreover, Badaboost Ad Grant campaigns are well thought out and targeted based on experience, whereby you will effectively be leveraging your non-profit ad grant x9 purchasing power and utilising alternative advertising means, to out-advertise (not out-purchase), your competition.
Unfortunately the universe of keywords we can bid on, and the competitive situation in each case, is so varied that there are no hard rules. We've had clients in the past where it takes us 48 hours to get the spend up to the max, and then we've had some clients for whom it takes several weeks.
A few years back, Google started letting us do more than just manual CPC bidding with a $2 cap, that created so many more possibilities. Using the Maximise Conversions and our proprietary 'Magic Sauce', there hasn't been an ad account we haven't managed to turn into a high converting machine with the $10k free spend. This is how our chief ads manager describes the process.
Using podcast listens as an example, the process is:
a) get the spend up to the max as soon as possible, even if the clicks are high; then after we get the full amount of people coming in every day, the idea is that soon enough, more and more of them will be doing our preferred action.
b) Even if only 1% of them are doing that today, as the gross, all-time sum of those podcast listeners grows and grows in the account, then Google's AI obviously then gets much smarter about optimizing for that specific conversion, and the endgame/terminal velocity situation being, eventually we're spending the whole allowance every day, optimizing for only the podcast listens.