Go to the
beach!
AI is here.

Send a postcard.
We'll send the build.

Shipped work

Selected shipped products

Shipped 2026:

War Room Political intelligence platform app.thewarroom.ai

Six agents investigate, rank and report. A human approves every move, and every finding arrives with its evidence and a confidence score.

PartnerLedger, a screen from the product

Identity and logo design

We have drawn a lot of marks.
Here are some of them.

A continuous reel of logos and identities designed by Badaboost

Naming, wordmarks, monograms, full identity systems, and the packaging, print and collateral that carry them. Twenty-five years of it, from luxury and entertainment through to software.

It is the same job as the rest of this page. Decide what the thing is, then make it well enough that nobody has to explain it.

Playing: Optinloop · TAVEN · Huggy · Sunares · MMM · Big Pivot, and the rest.

What the studio handles

The hard part was never starting.
It's always been the last 30%.

Shape Product strategy, discovery, user research, problem framing, roadmap, prioritisation, B2B SaaS.

AI made the first draft cheap. It made finishing the only part that still separates anyone.

War Room, the intelligence dashboard — War Room · the intelligence dashboard

War Room, the intelligence feed — War Room · the intelligence dashboard

Proof

Shipping AI to production daily since 2023.

Merged pull requests: 0
Test files: 0
Database migrations: 0
People on the repo: 0

War Room, the public-intel dashboard: tracked advertisers, spend and campaigns

War Room app.thewarroom.ai

Built for Think Big, a US public-affairs firm, with their team. Six agents investigate, rank and report; a human approves every move. Every finding arrives with its evidence and a confidence score. Multi-tenant, with per-tenant isolation.

IT Concierge app.it-concierge.fr

Field-service app dispatching 14 technicians. A ten-status job workflow, a four-role permission matrix, invoices generated from the work itself. 587 tests.

Counted daily at rodericandrews.com/proof

Engagements

Two ways to start.
One way to keep going.

POC and specification Two weeks or so A working proof of concept and the specification to build from.
Production sprint Four to eight weeks Designed, built, tested, deployed.
Retained product and technical leadership after launch · optional Someone who already knows the product, on call for what comes next.

Scope and price depend on what you are building. Start with a free 30-minute call and we will tell you straight.

Selected client work

WeThink Big, Dior, Benetton, Ubisoft, Veuve Clicquot, Orange, European Commission.

WeThink Big: War Room, 2025 to present. The others are the founder's earlier client work at Joyjet, 2010 to 2016.

War Room, a daily clips brief — War Room · a daily clips brief

War Room, the narrative view — War Room · a daily clips brief

About

A product studio in Paris. Founded 2016.

Badaboost works remotely with clients in the US, UK and EU. Roderic Andrews is the operator: product designer and design engineer, 25 years across design, engineering and growth, and a Bachelor of Graphic Design behind it.

Every tool that made this work faster has raised what people expect of it. Desktop publishing did it. The web did it. AI is doing it now. The hours never come back, so the only thing left worth competing on is how good the thing is.

rodericandrews.com/proof · github.com/growthpigs · linkedin.com/company/badaboost

What we believe