INDUSTRY: 15 Google Ad Grant Myths Dispelled


Joshua Barsch
November 29, 2022

15 Google Ad Grant Myths Dispelled

7 October 2022

It's helpful to have a reliable source to receive the truth in a world where urban legends pose as facts and myths as folklore. To this end, Badaboost Ad Grants wishes to clear up any misconceptions about the Google Ad Grant as a company that specialises in the non-profit creation, website creation, husbandry and traffic management from these grants.

Before we enter into analysing the difference between Google Ad Grant fact and fiction a brief explanation (or review) of the specifics is necessary. The Google Ad Grant provides $10,000 credit in Google ad spending 'in-kind' each month to qualified non-profit organisations so they can promote their goals and efforts on  Each approved non-profit organisation receives $10,000 worth of Google ads per month. If you follow the guidelines, the award is perpetual.

The Google Ad Grant is a resource that organisations may use to convey their cause with their target audience, find new contributors, and find volunteers. We at Badaboost also help "for-profits" establish a non-profit arm (or hybrid organisation), allowing them to carry out socially beneficial activities (like creating typically educational content), qualify for the Google Ad Grant as a non-profit, and establish themselves as thought leaders in the process.

Therefore, it's critical to understand the potential of a Google Ad Grant before addressing the drawbacks or common misconceptions. This article's goal is to dispel all of the following myths and misconceptions so that your organisation can qualify for the Google Ad Grant.

Myth 1: Low Return on Investment and Value

Myth 1: It's ineffective. This may be accurate given that the majority of Ad Grants barely spend $500 to $1,000 of their $10,000 monthly Google Ad Grant "budget." The Ad Grant won't organise itself in that sense. It is true that resources should not be used if one does not know how to use them properly. Setting up the Google Ad Grant for optimum traffic settings is difficult and time-consuming. Knowing how to choose the ideal keywords or target market, create engaging ad copy and content, and implement useful tracking can help you get the greatest results. Otherwise, it will almost certainly not function the way you want it to.

To determine what is most effective, the Badaboost team of professionals conducts research and analyses reams of data.

There is no doubt that the Google Ad Grant is effective if it is set up and handled properly.

Myth 2: Google grants will result in an instant rise in fundraising.

Like all marketing tools, the Google Ad Grant's primary function is to raise awareness, which is the first stage of the marketing funnel. Will you anticipate that free advertising in a magazine or newspaper would prompt higher donations right away? The Google Ad Grant is a marketing tool that aids in connecting organisations with new individuals, fostering relationships, and converting visitors into donors while also subtly arousing interest in your for-profit company.

Myth 3: The Google Ad Grant Doesn't Allow You to Track ROI

We find it simpler to track ROI for the Google Ad Grant than other forms of marketing thanks to free tools like Google Analytics and Google Tag Manager. Determine target kinds and categories, define goal values, set up conversion windows, and set up attribution models are just a few of the elements in the process that will help you track relevant conversion actions. It can seem a little too much. Fortunately, our knowledgeable staff can not only set everything up for you but also clearly explain how everything works.

Give Me the Cash!

Myth 4: Google will suspend your account if you don't spend the permitted $10,000 each month.

Few businesses regularly spend the whole amount each month, and the majority of businesses never do. Despite the fact that you didn't spend $10,000 every month, Google will never close your account. The goal at Badaboost is to strategically invest these Google money in growing your brand's visibility in the market. We therefore take delight in spending, on average, 90% of the $10,000 per month for our clients, which is no small feat. This means that, on average, if our clients pay us $1,000 per month in Ad Grant Management, we make sure they are investing about $9,000 per month (from Google money) in the market.

Myth 5: Your organisation will be responsible for the difference if you spend more than the $10,000 monthly allocation.

Never will an organisation be penalised for going above the monthly budget. There is actually no way for you to enter payment information into a Google Grants account, so even if Google wanted to bill you, they couldn't! Only $1,000 a month will be required from you to cover the $10,000 in advertising costs.

Myth 6: If you don't use the $10,000 in a single month, the balance carries over to the following one.

You cannot accumulate the allowance, therefore no. A new $10,000 allowance is given each month. Sorry!

Myth 7: The maximum bid for keywords in advertising is $2.00.

This used to be true, but it's no longer true. One of the most prevalent myths is this one. Organisations may bid more than $2 by using the maximise conversions bid method. Depending on the requirements of your company and the current online demand for specific search phrases, we specialise in optimising this.

Myth 8: Your organisation will need to contribute an equal amount to the Google Ad Grant.

Negative. Never is a match needed. Each organisation receives a $10,000 monthly in-kind budget from Google.

Myth 9: Your organisation will have severe tax issues as a result of having to list it on its tax returns.

As a "service," advertising space is regarded. A US Federal Form 990 does not include information about gifts of in-kind services. They aren't included as income or expenses on Form 990, but they are included in the reconciling items on Schedule D.

Myth 10: The monthly $10,000 budget will be reduced by the charge for the agency's services if you collaborate with them to assist your organisation in obtaining or managing the Google Ad Grant.

The $10,000 in-kind budget from Google exclusively covers advertising; no other services are included. It can be difficult and time-consuming to get and manage the Google Ad Grant, which is why many organisations opt to collaborate with experts like Badaboost. Our talented staff will assist you in maximising your award because they are passionate about Google Ad Grants.

Size Really Doesn't Matter

Myth 11: Small businesses can't compete with big businesses and won't get anything out of Google Ad Grants.

Relevance is rewarded by Google, not size. Your advertising will be displayed to visitors who are searching for keywords in a particular geographic area if you include your city or region in your keyword phrases. Your company will gain if it provides online searchable programs and services. For you to take advantage of this service, your advertising don't need to receive a lot of reaction.

Google (Paid) Ads vs. Google Ad Grants:

Myth 12: Because paid advertisements are prominently displayed whereas Google Ad Grant advertisements are placed on subsequent pages, it is hard to compete with them.

The Google (Paid) Ads and Google Ad Grants do not participate in the same auction. Due to the fact that Ad Grants advertising only display underneath paid ads, they do not compete with premium accounts.

Myth 13: It's impossible to have a Google (paid) Ad account and the Google Ad Grant at the same time.

Paid advertisements can be a wonderful addition to a Google Ad Grant since, unlike the Ad Grant, they allow you to create a campaign that includes features like graphics and videos and can appear on websites other than the Google search engine.

Comparison between Facebook and Google Ad Grant:

Myth 14: Non-profit organisations should spend their marketing expenditures on Facebook, where the ads perform better.

Depending on your goals, demographic, and marketing budget, Facebook and Google are both suitable solutions for digital marketing. Facebook does not, however, have a grant program that offers non-profit organisations $10,000 every month. Google also has a market share of more than 90% in search and processes over 70,000 searches each day on average! Therefore, Google is where you should go if you want someone to view your information.

Myth 15: Google frequently suspends organisations, and if that were to happen to us, we would be permanently closed down.

Semantics are crucial in this situation. There is no difference between the terms canceled and deactivated. If there is a policy compliance issue, an account may be disabled and/or canceled; however, Google will revive your account once the issue has been resolved. A suspended account is a lot more serious. There is a difficult appeals process. An account being suspended denotes a serious violation of Google's policies, such as failing to update a pertinent website once every 90 days. Starting to promote for an additional domain that you have not received Google's approval for is one of the most frequent methods to experience delays.

The good news is that when you deal with experts like Badaboost, we'll collaborate with you to ensure that you're constantly compliant.

We hope you liked learning the truth about our 15 Google Ad Grant myths. As you are aware, we think the Google Ad Grant gives non-profit organisations a great chance to convey their stories and further their missions. Learn more about the Google Ad Grant program and the ways we have aided some of our clients in recruiting new supporters by promoting their causes. If you have any inquiries, please contact us. We take great pleasure in assisting clients in this space.

For further information on how to set up a non-profit parallel-hybrid in France, outline your business aims on our Badaboost Intake Form here  and get a tailored proposal from us within 24 hours.

DISCLAIMER: The material in this article is being provided for informative purposes only and should not be interpreted as, or used as a substitute for, professional legal advice. Under the applicable state legislation, this article can be considered attorney advertising.